Inertia, Friendships or Effective Relationship Marketing? Remaining at the Same University for a Taught Master’s Degree

This paper focuses on the influencing factors of individual students who remain at the same University for their postgraduate study. By interviewing students on an MSc Management course, we found some interesting motivations about where to continue studying a taught postgraduate course. These factors included such issues as the importance of developing and maintaining personal effective relationships, peer group influence and a sense of belonging.