МАРКЕТИНГОВИЙ АНАЛIЗ АСОРТИМЕНТУ ЛІКАРСЬКИХ ЗАСОБІВ ІЗ СОФОРОЮ ЯПОНСЬКОЮ, ПРЕДСТАВЛЕНИЙ НА ФАРМАЦЕВТИЧНОМУ РИНКУ УКРАЇНИ

The aim of the work. Market research of the domestic drugs, which include Sophora japonica.Materials and Methods. Basic research methods – a system, marketing and graphical analyses.Results and Discussion. The studies found that the majority are in the means of soft medicinal forms (34 %), including creams and balms – 25 %; 87.5 % produced by industry of Ukraine; 41.6 % – medicines for the treatment of dermatological diseases, 79 % of drugs – combined. The results of the market analysis suggest that the majority of medicines with raw of Sophora japonica is presented in the pharmaceutical market of Ukraine as a therapeutic and preventive medicines, so promising is the creation of new domestic effective drugs on the basе of raw materials.Conclusions. The main trends in the domestic market of pharmaceuticals and therapeutic-preventive medicines with Sophora japonica were studied. The analysis of the range of drugs on the dosage forms, producing countries, groups of diseases and compound combinations have made. According to the market research the assortment of macro contour of drugs with Sophora japonica segment and the expediency of creating of new, effective, domestic drugs on raw materials base have proved.