1Impact of Customer Satisfaction and Demographic Factors on Customer's Loyalty in Banking Sector of Pakistan

In order to compete and survive successfully in today's dynamic environment, all the service providing organizations focus on enhancing their diverse customer base having different age groups and other different demographical patterns that arise after the fulfilment of needs and wants of customers to maximize their ultimate profitability. Therefore, researchers all around the world have emphasized on the customer satisfaction and customer loyalty. The current research study endeavours to find out the relationship among customer satisfaction,demographics and customer loyalty. The sample data is collected from random customers of different banks of Pakistan. The collected data then analysed by Microsoft excel and SPSS16 by applying descriptive statistics and chi square analysis. The results revealed that there was a positive association between most of demographical characteristics and customer satisfaction on customer loyalty.