Cultura dell’accoglienza e ospitalità diffusa. Conversazione con Giancarlo Dall'Ara

The conversation highlights the features of a new and original Italian model of hospitality: the Albergo Diffuso (Widespread Hotel). Giancarlo Dall'Ara, professor of Tourism Marketing and founder of the National Association of Widespread Hotels, illustrates this new “reception culture”, grounded on some basic assumptions: no new buildings, integration with place identity, genuine experience, presence of a hosting community living in the place, preserved environment.