Research on generalized product and its modularization process

At the background of globalized competition, to make new sustainable profits, the enterprise should not rely on the sale of physical product as its sole purpose, but must replace it with the sale of “physical product plus product service”. In this situation, we put forward the concept of generalized product and its classification, and gave the formation model of generalized product and its difference. Then, analyzed the modularization of generalized product, including the comparison of physical module and the service module, the definition of generalized module, etc. Finally, we discussed process model of the generalized product modularization design, and gave the generalized product module partition process model in detail, including: the module partition process model of pure physical product, the module partition process model of integrated service products, the module partition process model of pure service product, and the module configuration process model of generalized product. The research on the analysis and modularization process of the generalized product in this paper, will make more significance for the modeling of generalized product