IMPLICIT CREATIVE PERSONALITY, RISK-TAKING, AND CREATIVE PERFORMANCE

Creativity is a critical asset to organizations in order to remain competitive and to maintain survival. Additionally , the willingness to take risks is associated with organizational advances. Thus far , the assessment of creative personality has typically occurred at the explicit level. This study investigated the relationships among implicit and explicit creative personality , risk-taking behavior , and creative performance. Implicit components of creative personality were assessed using the Conditional Reasoning Test for Creative Personality (CRT-CP) , along with explicit components of creative personality and risk-taking behavior (i.e. , self-report scales). Creative performance was assessed using a divergent thinking task and a creative building task. The interaction amongst (1) implicit and explicit measures of creative personality and (2) the implicit measure of creative personality and risk-taking behavior were used to predict creative performance. With respect to the divergent thinking task , scores on the CRT-CP interacted with individual levels of Openness to Experience (FFM) to predict creative performance. Implications and directions for future research are discussed.