Diseño de una metodología matemática para la construcción de mapas estratégicos de un cuadro de mando integral, utilizando mapas cognitivos difusos y optimización

The main purpose of the present project is to develop a methodology for the generation of strategic maps capable of adapting to different organizational models. The methodology proposes to reduce the subjectivity immersed in the complex choice decisions of the objectives that must, or not, participate in the map, as well as the cause and effect relationships between objectives to build the strategy, which allows a company to achieve the achievement of its purposes. For the fulfillment of the purpose, the multicriteria analysis tool called diffuse cognitive maps is used, which weights the importance of relations between pairs of objectives and objectives in a global way on the map, provided by decision makers, using logic tools diffuse The information obtained is used as an input for an optimization model that chooses the relationships and objectives best qualified by the experts, complying with the logical conditions of said structures