How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?:
2021
The current research examines the way that observing consumers react when companies use humor to address online public complaints on social media. Drawing on, first, a field study using companies’ ...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
54
References
0
Citations
NaN
KQI