EVALUASI KINERJA SEBAGAI LANGKAH AWAL UNTUK PERUMUSAN STRATEGI CV. MAHKOTA

Performance evaluation is very important to be done, since it’s good for giving feed back to company about their goal achievement which have been planned. Also, it can be used as an input to formulate the company strategy in coming periode. Performance measurement is done as an early step to improve CV.MAHKOTA. The key performance indicators was formulated by four Balanced Scorecard perspective approach that are customer, internal business processes, financial, learning and growth. The next step is analising the measurement result by using the SWOT method, as an input to build alternative strategies for the company. Result of measurement indicate that in January, CV. MAHKOTA performance is generally good, but in Februari until May the company performance descend to fair position. Based on internal and eksternal company evaluation, the proposed strategy is grouped into two shares, that is defend and expand. Defensive strategi for examples, improve product quality, improve service quality to costumers, and training for the company internal improvement. Expanding strategy for examples, cooperating with some owners of agriculture farms to add raw material supply, product diversification and the promotion activities. Keywords: Spare Parts, Service, Key Performance Indicators, Cognos Analytic Applications.