Construction and validation of a scale measuring cultural beliefs and values in Cameroon

2021 
Scales measuring cultural beliefs and values within African cultural contexts are rare. However, it is important to consider these beliefs to understand organizational behaviors in the actual context of the internationalization of work. This article presents a scale grasping cultural beliefs and values in Cameroon. Two questionnaire-based cross-sectional surveys were conducted on 525 participants (study 1) and 444 participants (study 2), all belonging to various cultural groups in Cameroon. The exploratory and confirmatory factor analyses of data revealed three dimensions of cultural beliefs and values in Cameroon: beliefs and values associated with the protection and celebration of life, beliefs and values related to the identification with and belonging to a cultural group, and beliefs and values associated with manifestations of joy. The overall scale and its three dimensions had good psychometric properties in both studies. The importance of taking into account the cultural beliefs and values in intercultural studies is discussed.
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