Responsabilidad social corporativa: un análisis en las instituciones financieras en Brasil

The social responsibility of the companies is nowadays a topic emphasized in any place. Nowadays, the paper of the company goes beyond the creation of profit, being precise also to glimpse means of promoting the social well-being as everything. This work has the aim to investigate the level of the responsibility of social environment across a study of case that concerns the biggest national four enterprises of the sector. For it, was realized a descriptive investigation with analysis of content of reports of sustainability annual published by the investigated companies, as well as an analysis of the growth of the sector in the last years, besides the investigations effected in diverse web sites, about the financial national sector and of the studied companies. The obtained results show that the companies throughout the years come investing increasingly, in questions related to the responsibility social environmental, nevertheless even so they present contradictory results in some aspects.