Impacto de la interactividad en la identificación con los personajes de ficciones

Impact of interactivity on identifi cation with characters in fi ction. The effect of interactivity on identifi cation with characters in audiovisual fi ction was observed. 310 participants were asked to watch a fi lm in one of these two conditions: 1) interactive (they selected the plot), and 2) non-interactive (they consumed the fi ction in a conventional way). After watching the movie, they completed a questionnaire with the EDI scale of identifi cation and empathy with characters, created by Igartua and Paez. The capacity to intervene in the confi guration of the plot (interactivity) affected identifi cation with characters. The results provide data about the psychology of media and interactivity in communication and allow us to understand the processes of empathy and identifi cation with characters.