MANAGEMENT AND PRODUCTION OF INTANGIBLE CULTURAL HERITAGE. EXAMPLES IN SERBIA // UPRAVLJANJE IN USTVARJANJE NESNOVNE KULTURE DEDIŠČINE. ZGLEDI IZ SRBIJE

The UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage (ICH) has established new administrative rules and strategies of preservation, protection and implementation. The policy of intangible cultural heritage entails the conceptualization and configuration of the elements of intangible cultural heritage in the national framework as a model and as special perceptive strategies. Administrative stereotypes and pragmatism are confronted with scientific contextualization and with issues that determine various kinds of representation policies. In Serbia, intangible cultural heritage has been adopted as a strategy of state policy, accumulated scientific knowledge and various perceptions. Bearing in mind the specific social and political circumstances of the country in the periods of crisis and transition, the construct and status of intangible cultural heritage are manifested through ambivalent processes of worldwide networking and positioning through a symbolic fight of meanings as a “national issue“. *** Unescova Konvencija o varovanju nesnovne kulturne dediscine je postavila nova administrativna pravila in strategije njenega ohranjanja, zascite in rabe. Politika nesnovne kulturne dediscine vsebuje nacionalno zasnovo in konfiguracijo elementov nesnovne kulturne dediscine kot model ter posebne strategije. Administritativni stereotipi in pragmaticnost se spoprijemajo s strokovno kontekstualizacijo in vprasanji, ki dolocajo raznovrstne politike reprezentacije. V Srbiji je nesnovna kulturna dediscina sprejeta kot strategija državne politike, nakopicenih znanstvenih spoznanj in raznovrstnih razumevanj. Upostevaje posebne družbene in politicne okoliscine v državi v casu krize in tranzicije, se konstrukt in položaj nesnovne kulturne dediscine izražata v ambivalentnih procesih svetovnega mreženja in postavitve s simbolicno bitko pomenov kot »nacionalne zadeve«.