A REVERBERATION LAG FOR THE HIGH-IONIZATION COMPONENT OF THE BROAD-LINE REGION IN THE NARROW-LINE SEYFERT 1 Mrk 335

We present the first results from a detailed analysis of photometric and spectrophotometric data on the narrow-line Seyfert 1 (NLS1) galaxy Mrk 335, collected over a 120 day span in the fall of 2010. From these data we measure the lag in the He II {lambda}4686 broad emission line relative to the optical continuum to be 2.7 {+-} 0.6 days and the lag in the H{beta}{lambda}4861 broad emission line to be 13.9 {+-} 0.9 days. Combined with the line width, the He II lag yields a black hole mass M{sub BH} = (2.6 {+-} 0.8) Multiplication-Sign 10{sup 7} M{sub Sun }. This measurement is consistent with measurements made using the H{beta}{lambda}4861 line, suggesting that the He II emission originates in the same structure as H{beta}, but at a much smaller radius. This constitutes the first robust lag measurement for a high-ionization line in an NLS1 galaxy and supports a scenario in which the He II emission originates from gas in virial motion rather than outflow.