Marketing of Potato in Jalandhar District of Punjab

Potato is principal vegetable crop in Punjab. During 2012–13, about 70 percent of the area under vegetables was under potato crop in the state. The study has been undertaken to study the marketing system and price spread of potato in Jalandhar district of Punjab. The study revealed that per holding consumption of potato was about nine per cent of the production and the marketed surplus was about 91 percent. The sale pattern of potato brought out that its maximum quantity was sold in the wholesale market (Punjab). Apni Mandi was the most efficient one due to direct sale of the produce. The study suggested that modern market infrastructure may be built up with public-private partnership to bring efficiency in marketing of potato. Potato growers may prefer cooperative/group marketing for sale of their produce in the distant markets.