Changes in the coffee culture - opportunities for multinationals coffee shops?

Emma Almqvist,Barbara Hruzova,Kajsa Olsson

Changes in the coffee culture - opportunities for multinationals coffee shops?

2007

Emma Almqvist
Barbara Hruzova
Kajsa Olsson

The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its ...

Keywords:

International trade
Economy
Multinational corporation
Business
Commerce

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