Communicating Tourism Sustainability Online. The Case of Victoria Falls World Heritage Site

The debate about tourism sustainability, and its contribution to local development has been very active, especially in connection with UNESCO World Heritage Sites, whose preservation is of the utmost importance. In recent times, the pervasiveness of ICTs within the tourism experience and industry has called for more research on how ICTs can help attaining the sustainable tourism goals. In this paper, ninety-one available online resources have been studied to assess the presence of sustainabilityrelated contents in Victoria Falls, one of the most known WHSs in Africa, so to measure how important it is for information providers covering this topic.