Perception and Emotions of Colored Atmospheres at the Restaurant

The aim of our study was to test the perception and feeling of customers towards different atmospheres using a questionnaire. Three colored atmospheres (Red&Black, Blue&White and Green) were set up during one week at the experimental restaurant of the Research Centre of the Institut Paul Bocuse and were compared to a control one (Reference). We identified three contrasted atmospheres each one related to a specific emotion: Red & Black (R&B) related to “Excitation”, Blue & White (B&W) related to “Serenity” and Green (G) related to “Happiness”. In addition, atmosphere perception and emotional state of customers are shown to depend on gender, time of meal and social environment.