European and natural landscapes as carriers of place identity: a correlational study in Italian and Spanish regions

ABSTRACTThis study investigated whether European, Mediterranean and natural landscapes might trigger identification responses among residents of Mediterranean Europe. The participants (N = 546) were students from three Italian and three Spanish regions who rated their level of place identification by looking at eight pictures of prototypical landscapes, each depicting a unique combination of attributes in a 2×2×2 research design (European/non-European, Mediterranean/non-Mediterranean and natural/built). The results confirmed both European and natural landscapes as stronger carriers of identification than non-European and built landscapes, respectively, whereas no differences emerged between Mediterranean and non-Mediterranean landscapes. The statistical analysis of two-way interactions showed the amplification effect of the combined European–natural landscape, whilst a less clear picture emerged from the other two interactions. These findings suggest that landscape images may be used to foster a more incl...