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Customer relationship management and customer driving companies / Soňa Hurná, Eva Hvizdová.
Customer relationship management and customer driving companies / Soňa Hurná, Eva Hvizdová.
2011
Sona Hurna
Eva Hvizdová
Keywords:
Marketing
Customer advocacy
Customer lifetime value
Customer retention
Service quality
Customer to customer
Customer profitability
Customer equity
Customer reference program
Business
Customer satisfaction
Correction
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