基于SWOT-PEEST方法的瑞丽姐告旅游发展优劣势分析及对策 Analysis Ruili Jiegao’s Advantages and Disadvantages in Tourism Development and Countermeasure Based on the Method of SWOT-PEEST

姐告人文资源丰富，以自然景观资源为辅，边关民族特色浓郁。旅游资源组合好、级别高，具有良好的区位、资源优势。但也有资源种类不全、比较优势不足等劣势。文章从政治、经济、生态、社会、科技等五个角度对姐告发展旅游的优势、劣势、机遇和威胁进行系统分析，旨在促进区域旅游的持续发展。 Jiegao, which has characteristic nation in a border area, is full of not only human resources but also natural landscape resources complementally. It is provided with a nice high level tourist resource combination and the advantage of location and resource. Nevertheless, there are also some dis-advantages, such as the limited resource types, lacking of comparative advantage and so on. This article has been a system analysis of the development tourism in Jiegao, which in the view of the political, economic, environmental, social, and technology fields for its strengths, weaknesses, opportunities and threats, and aims to promote the sustainable development of regional tourism.