Indian organic market: A new horizon of opportunities and growth of entrepreneurs

The organic market in India has witnessed tremendous growth in the last decade. The organic market possess inherent strengths and offers lot of opportunities that can be utilized. The organic products market has been growing at a CAGR of 25% and it is expected to grow at the same pace till 2020. The current market size is 4,000 crore and is expected to treble by 2020, according to a report by ASSOCHAM and Ernst & young. The report also estimates that the market size for Indian organic packaged food is expected to cross 87.1 crore by 2021 from 53.3 crore in 2016, growing at a rate of 17%. The substantial growth of this sector is attributed to an expanding urban population base, rising health concerns, increasing disposable income and substantial support from the government. As demand for organic food in the metro cities increase, the companies in this sector are witnessing notable growth with the entry of several new players in the organic food market. This conceptual paper gives an overview of organic market in India with the aim of identifying the opportunities and benefits of organic market. The paper also aims to understand the present market conditions that favour entrepreneurs who are interested to explore it. It also throws light on the factors responsible for the growth of organic market.