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The Factors Affecting Promotion Effects: SNS Analysis for Franchise Food Service Industry
The Factors Affecting Promotion Effects: SNS Analysis for Franchise Food Service Industry
2017
Minseo Jeong
Ji Hee Yoon
Yoonhyuk Jung
Cheol Jin Lee
Keywords:
Marketing
Franchise
Strategic management
Tertiary sector of the economy
Marketing strategy
Business
food service
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