A study on sustainable fashion initiatives in India

The present study examines the progress of sustainable fashion in India by identifying the dimensions of international reporting standards adopted by Indian apparel retailers. The study reviews the relevance of adopting sustainable fashion in an emerging economy like India. The literature on sustainable fashion is reviewed and the reporting standards of companies in the sustainable fashion segment in India are selected and compared against the checklist developed as per international sustainable fashion standards, adopting a content analysis approach. The study shall provide insight into the standards adopted, and, those which the Indian sustainable fashion brands are yet to adopt.  This study analyses the Indian Fashion industry with respect to Vendors’ understanding and initiatives in Sustainable Fashion. The analysis serves as a guide for the proponents of sustainability, policy-makers, fashion houses who want to enter the Indian (Sustainable) Fashion market.