A Study of Camino de Santiago Hikers: An Abstract

The field of marketing has begun to examine the consumption of experiences as an important and growing part of the economy and of people’s lives. In the contemporary context, people often spend a considerable amount of time and money in recreational pursuits. Consistent with the tenants of Consumer Culture Theory, leisure-time activities may provide an important means of identity and self-definition to consumers. To what extent do experiences provide a means of identity?