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The Influence of Prevention Focus of Self-Regulatory on Risk Perception and Response under Fear Appeals
The Influence of Prevention Focus of Self-Regulatory on Risk Perception and Response under Fear Appeals
2016
Ming-Cheng Lai
Chih-Chien Wang
Feng-Sha Chou
Yann-Jy Yang
Keywords:
Social marketing
Psychology
Fear appeal
Focus (computing)
Social psychology
Risk perception
Correction
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