Cinco Minutos Solamente: Using Interviewer’s Social Capital to Increase Latino Community Survey Response Rates

Declining social capital is one explanation for lower response to household surveys. By intentionally developing an awareness of social capital among its interviewers, the Por Ahi Dicen research study encouraged the use of interviewer social capital as a mechanism to achieve a response rate of 65.2 percent for baseline and post-intervention household studies of Puerto Rican mothers (n = 413). These surveys were conducted in a “hard-to-count” urban environment designated by the U.S. Census Bureau. The interviewer trainings highlighted three domains of social capital: reciprocity and generalized trust, group or social cohesion, and cultural affirmation. By stressing the importance of social capital as an engagement tool, interviewers more easily made research participation salient and successfully leveraged Puerto Rican mothers’ participation in the community study.