All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract

Recent marketing management research, such as internal marketing (e.g., Berry et al. 1976), the service-dominant logic (Vargo and Lusch 2008), and the service-profit chain (e.g., Homburg et al. 2009), has acknowledged the value employees have to a company either as an operant resource (Constanin and Lusch 1994) or even as an internal customer (Wieseke et al. 2009). This suggests that consumers are not the only target for company’s marketing efforts and that more attention should be paid to understanding employees in order to achieve desirable outcomes.