진로교육을 위한 교육체험 전시에서 진학의도에 미치는 영향요인 연구

This study examines the impacts of exhibition experiences on exhibition contents. In this study, Expectation?confirmation model (ECM), perceived usefulness and perceived cohesion theory are adopted to hypothesize a theoretical model to explain and predict the visitors’ intentions. The hypothesized model is validated empirically using a sample collected from 203 visitors of EXPO KCCE in 2014. This current study empirically resulted in the importance of visitors’ expectation?confirmation, perceived usefulness, satisfaction and perceived cohesion in exhibition experience, which leads to the attitude and intention. According to the results of an empirical analysis, our study suggests the synthesis of the expectation?confirmation theory, perceived usefulness and perceived cohesion and an examination of theoretical and practical implications.