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“Out of the Black, Into the Big Blue” on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making
“Out of the Black, Into the Big Blue” on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making
2021
Vassilios Ziakas
Christine Lundberg
Giorgos K. Sakkas
Keywords:
Single breath
Co-creation
Advertising
event
Computer science
value
Correction
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