La mediación de la satisfacción del cliente en la relación entre el valor percibido por el cliente y la lealtad en el sector bancario de Pakistán, utilizando el enfoque de modelado de ecuaciones estructurales de 2 etapas.

The aim of the paper is to investigate the role of customer satisfaction as a mediator among perceived value and loyalty in four leading banks of Punjab, Pakistan. The study in nature is descriptive quantitative. The collected data went through exhaustive process of analyses, where reliability tests were conducts followed by factor analysis and finally a two-stage structural equation modelling. The results reveal reasonably high reliability, six-factor structure during exploratory factor analysis, and acceptable fit during confirmatory factor analysis and full-fledge structural modelling.