Fractal Features of Creative Thinking Process

In traditional design, creativity mainly depends on the designer’s knowledge and experience, less exploring the mechanism behind the process from tasks to concepts, which are therefore unable to meet the increasingly complicated demands with a high-efficiency system model. Aiming at the multidimensionality, dynamics and complexity of creative thinking process, in view of complexity science, the research proposes fractal as a research approach for the generation and evolution of creativity and a new idea for exploring design innovation. With cognitive experiments, the research explores the features of designers’ thinking in creativity, analyzes the inner levels of creative thinking process, clarifies the similarities between subjects at various levels, summarizes important influencing factors, and accordingly hypothesizes that the creative thinking process has fractal features. The creativity method based on fractal model will be of feasibility and effectiveness and provide a heuristic assistance and support for the generation of creativity.