S3UCA: Soft-Margin Support Vector Machine-Based Social Network User Credibility Assessment Method

Among the algorithms used to assess user credibility in social networks, most of them quantify user information and then calculate the user credibility measure by linear summation. The algorithm above, however, ignores the aliasing of user credibility results under the linear summation dimension, resulting in a low evaluation accuracy. To solve this problem, we propose a user credibility evaluation method based on a soft-margin support-vector machine (SVM). This method transforms the user credibility evaluation dimension from a linear summation dimension to a plane coordinate dimension, which reduces the evaluation errors caused by user aliasing in the classification threshold interval. In the quantization of user information, the ladder assignment method is used to process the user text information and numeric information, and the weight assignment method of information entropy is used to calculate the weight assignment among different feature items, which reduces the errors caused by the inconsistency of the order of magnitude among different types of user information. Simulation results demonstrate the superiority of the proposed method in the user’s credibility evaluation results.