온라인 게임 애착의 원인과 애착 후 행동에 관한 연구 :온라인 커뮤니티 참여행동과 시도행동을 중심으로

In this paper, we focus on the post behavior after online game attachment. Through this study, we explore the characteristics of the players attached the online games. Using TAM (Technology Acceptance Model), we explore the relationship between perceived ease of use, perceived usefulness, enjoyment, and online game attachment. As a post-behavior of online game, users actively participate in online game community. Also, when a new version of the game was released online gamers are a trial behavior. After empirical analysis, active participation and trial behavior was appeared as a post-behavior after online game attachment. Also, the online game usefulness positively affects on the online game attachment but, just perceived enjoyment rather showed a negative effect on the online game attachment. Through this study, we may identify an online gamer who attached online game. Also, we can provide a direction for the online game development and growth.