Cultural Strategy to Cope with the Transnational Online Advertisement

The advent of online transmission ushers a new era of the transnational cultural transmission.,resulting in more direct and frequent exchanges and clashes of heterogeneous cultures.As one form of the online transmission,the online advertising stands out in terms of itsd transnational nature.From the perspective of the cultural context,the paper analyzes the clashes of the heterogeneous cultures brought about by the online advertising and its characteristics and proposes some cultural strategy to cope with it.