The features of the first impression effect in political perception

The research is aimed at studying the features of the first impression effect in political perception. The research consists of two experiments. The first experiment is devoted to the study of the influence of evaluating the facial attractiveness of a candidate for further electoral choice. The second experiment is devoted to the study of the influence of the first impression, based on the evaluation of the candidate's political initiatives, on the further electoral choice. The results of the first experiment showed that a negative evaluation of attractiveness didn’t lead to a decrease in the further political evaluation, but even lead to its increase. The results of the second experiment don’t allow to conclude that the first impression influences electoral choice, since in this case the subjects didn’t have a dissonance between the primary data and the subsequent information about the candidate. Brief data about the political views of the candidate turned out to be more significant for electoral choice than detailed biographical information.