Marketing of banking services in the Malaysian Islamic banks

The Islamic Banking Marketing is regarded as one of the crucial factors for developing and success of these banks in the far-scope time. The Islamic Banks succeeded to offer modern banking services which have been professionally marketed. Although the conventional banks have preceded it in that filed, it succeeded in expressing the Islamic banking. The concept of marketing is considered to be modern to the Islamic banking industry, for it relied on the Muslims’ Islamic sentiments in dealing with it. As to the present time, the competition enforced it to take much concern in that field.