Managing Service in Education ThroughContinuous Assesment of The PerformanceQuality in Education

Education is the key aspect to improve whealth of nation especially in eradication of poverty. Because of this issue, education organizations in Indonesia face fierce competition. Many education organizations should develop the way to win the market. Managing service is one of the ways to improve service quality in education. Customer satisfaction will be achieved through managing service quality in education. The issue in managing education service is how to mantain intangible aspects in delivering value to stakeholders. Through this issue, the challenge that should be faced by education organization is how to develop strong customers engagement as competitive advantages. This paper describes aspects of the performance quality in education that should be managed. This aspect more well-known as Education Quality (EduQual). Aspects of EduQual include education goals, education corporate governance, tangible quality, lecturer quality, students and alumnus quality, and financing quality. These aspects become a standard to perform continuous assesment that can improve service in education. This paper could be a contribution to education organizations to give meaningful insight about Education Quality Standards to manage service in education as instrument to take continuously assesment. Through continuous assessment, stakeholders satisfaction will be achieved and then students engagement can be established.