Analiza mogućnosti povećanja potencijala tržišta mrkve u RH na poslovnom primjeru

The objective of this final paper is to research the resources for increasing the production and sale of carrot. The business ideas of Bejo Zaden d.o.o‘s company about innovative B-mox formula has made the realization of new projects and the extension of offers on Croatian and European market. The carrot is very important plant which has high nutritive values so it is very important for buyers. In this final paper, it is analysed the state of carrot production, export and import of carrot in Croatia and European Union. The resources for increasing the carrot production (shown on the business example Bejo Zaden d.o.o.) are connected with other companies, opening at European market, strong promotion for innovative B-mox formula and permanent improving of skills of professional staff. In this final paper it is proposed multi distributional channel for carrot and other products from Bejo Zaden d.o.o’s company.