Students perception towards social networking sites

Social networking sites (SNS) are influencing the day to day life of the people in many ways. It has its own advantages and disadvantages in the life of its users. But it has become indispensable in today's high tech life style of people. Students/youths are easily affected by social networking sites. The study has incorporated empirical research approach. Samples for the study are selected by using random sampling method. Both Primary data and Secondary data were used for the study. The present study aims to identify the usage pattern of social networking sites by students, to evaluate the attitude of students towards social networking sites and also to analyse the positive and negative effects of social networking sites on student's life. It was found that there is difference in the mean level of attitude towards SNS between male and female students with respect to opinions regarding sharing experiences and contributing to present knowledge, improving communication skills, and SNS as a means to pass time. Students agreed with the statements that SNS are not safe and it affects the mental health and it promotes cyber bullying. There is also a difference in the mean level of attitude between male and female students on the opinions regarding the necessity of SNS in today's life and cyber bullying encouragement. There is significant difference between the course of study of students and their attitude towards SNS. It is observed that there is significant difference in the mean rank of positive and negative effect factors of SNS.