구조주의의 방법론적 특성으로 바라본 영상광고 연구

Efficient delivery of information on the brand advertising is one of the most important elements. R. Jacobsen is indicative message through metaphor and metonymy functions could make out was a fundamental way. Based on this theory, "Play in the now" and "No cup is safe" for video advertising messages were to study the structure. "Play in the now" segment of one of the advertising message is not revealed. However, the final message asking for changes in the attitude of the audience. "No cup is safe" is an overview of the sequence of events is exaggerated. But, It ruins relationships rings are excluded. As a result, paradigm and syntagm through the combined volume of video advertising could try to infer the nature of the message.