Impact of Television on Capacity Building of Farmers

The present study was conducted during 2005 to examine the level of farm televiewing behaviour of the farmers and it's impact on various capacities of farmers in Anand District of Gujarat. The result indicated that majority of the farmers had favorable farm televiewing behaviour. The respondent farmers with favourable farm televiewing behaviour were observed significantly better than the respondents with unfavourable farm televiewing behaviour in characteristics like role taking empathy, non fatalism, cosmopoliteness, economic, motivation, risk orientation, scientific orientation market orientation, credit orientation, innovation proneness, attitude towards modern agricultural practices, knowledge regarding improved animal husbandry practices and overall modernization.