An Ideal Triangulation in Fashion and Textile: Industry, Academia and Users

This study aims to reflect on the relationship between industry, academia and users envisaging a shift in consumers’ fashion and textile consumption in order to raise environmental awareness focused on a circular economy strategy. The textile and clothing industry is one of the main environmental problems in landfilling. Facing this issue requires re-shaping the relational dynamics through a triangular model that connects the academia, the industry and the users’ spheres. The methodology will be carried out through a review of current literature, with a critical, constructive and real analysis on circular economy awareness strategies. It is expected to contribute to a reflection on the importance of decision-making of each of the actors in the process of the fashion chain – industry, academia and users – in the adoption of a more conscious and sustainable attitude in the current paradigm and in a future vision, deepening and generating knowledge.