Digital transformation: conceptual framework

Purpose – the main goal of the current research was to provide a deep understanding of the concept of digital transformation, specifying its key elements/components/categories. Research methodology – an analysis of the textual information was performed, applying various techniques in the framework of the content analysis. Information database included 30 definitions of the term “digital transformation” and the related terms proposed by academicians and organizations. Findings – the analysis of the text segments of the investigated concept yielded three categories of digital transformation in business; 1) technologies, 2) processes and management, 3) people. Based on the research results, the conceptual model of digital transformation was created. Research limitations – the research was limited by the number of the analyzed definitions, as well as by the variety of methods applied. Practical implications – the research instrument for a survey among business sector representatives can be developed using the findings of the given study, in particular, for structuring the questionnaire’s blocks. Originality/Value – the current research provides a platform for further empirical investigation of the level of a company’s digital transformation. DOI: https://doi.org/10.3846/cibmee.2019.073