Online/offline (hybrid) consumers and the attention economy
2004
Yoram (Jerry) Wind, Vijay Mahajan, & Robert Gunther. 2002. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Upper Saddle River, NJ: Prentice Hall. 368 pages. ISBN 0-13065-075-7.
Thomas H. Davenport & John C. Beck. 2001. The Attention Economy: Understanding the New Currency of Business. Boston, MA: Harvard Business School Press. 272 pages. ISBN 1-57851-871-7.
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