헤어 미용업의 서비스 마케팅믹스가 고객 충성도에 미치는 영향

As hairdressing has become an area of professional expertise in the modern age, changes in technique as well as business management have become urgently required. The purpose of this study is to contribute to the business performance of the hairdressing industry by enhancing customer loyalty through a service marketing mix. Specifically, the effects of service marketing mix factors such as service product (hair style), price (service price), service worker (hair designer), service process (process) and service location (beauty shop), respectively. The purpose of this study is to investigate the effect of a service marketing mix on customer loyalty by gender, age, educational background and marital status. This study sought to investigate and uncover the effects of a service marketing mix on customer loyalty based on the discussions of the problems that are present in the hairdressing industry.