The influence of attitude and brand recognition toward purchase intention of online advertising on social networking sites

One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook's users to asses attitude toward online advertising on social networking sites, brand recognition, and purchase intention through this channel. The results indicated that consumers attitude toward online advertising and brand recognition on social networking site have significantly influence purchase intention with positive correlation.