A Study of Factors affecting Online Shopping in Chennai

Online retailing has shown enormous growth in India in recent years. However as compared to the other countries which are leading in online retailing, India is still in its initial stage of development. The purpose of this study was to explore the factors that affect online shopping in Chennai. The sampling method used is Random sampling to select a sample of 80. Percentage analysis, Chi-square test for finding out the association between variables and Correlation Co-efficient for finding out the relationship between the factors affecting online purchase behaviour and consumers’ attitude towards online shopping.