An analysis on types and business activities of farmer middlemen in strawberry production-a case study

Among all the types of distributors who play different roles in the vegetables and fruits distribution system, farmer middlemen have attracted increasing attention. Farmer middlemen, who hold more than 80% of the market in strawberry distribution in Jiande Strawberry Wholesale Market located in Xutang village, have fulfilled a very important function in the distribution process. The paper takes farmer middlemen in this village as a case study to clarify their types and highlight their function through systematically analyzing their business activities. Farmer middlemen's limitations and development tendency are also analyzed in the end.