COMPETITIVIDAD DE LAS UNIDADES DE PRODUCCIÓN RURAL EN SANTO DOMINGO TEOJOMULCO Y SAN JACINTO TLACOTEPEC, SIERRA SUR, OAXACA, MÉXICO COMPETITIVENESS OF RURAL PRODUCTION UNITS IN SANTO DOMINGO TEOJOMULCO AND SAN JACINTO TLACOTEPEC, SIERRA SUR, OAXACA, MÉXICO

In the Sierra Sur region of the state of Oaxaca, Mexico, high indexes of marginalization and poverty prevail. This situation is influenced by several factors, one of them being the low competitiveness of rural production units. The objective of this study was to determine the level of competitiveness of families and to identify the variables that determine it. A survey was carried out with heads of households in Santo Domingo Teojomulco and San Jacinto Tlacotepec, complemented with visits and informal meetings. The competitiveness per productive unit was quantified through the Private Cost Relation (Relacion de Costo Privado, RCP), and a multiple linear regression model was formulated where competitiveness